Building A Developer Community

Find and Define your Audience:

Create an Onboarding Process:

Measure Metrics:

Build Leaders:

  1. Originality : The mistake many make is not realizing soon enough that developers fall under the Products department and not the marketing or sales department, which tells off as the reason to why lots of sale and marketing tactics tend not be quite effective on them. As stated earlier, developers like to be considered an integral part of a product and can easily see through all the marketing tactics, they love when companies or organization stay true to their words and contents and at the end deliver what was promised or even more. Be transparent with a goal of adding more value to their productivity while avoiding spams.
  2. Visibility: Putting more word out there about your community or organization creates more trust and grows membership, getting your developer advocates or community managers represent the community at developer focused events not only builds a good relationship but also signifies that your community or organization is always accessible, remember developers do not respond to traditional marketing tactics from a sales representative so tend to feel more at home engaging with a representative who comes from a technical background and isn’t just focused on shoving in the organization’s products in their face but also willing to discuss and analyse other products and developer tools that sometimes prove a bigger competition but with the sole aim of educating and adding value to them.
  3. High Priority on Feedback: A great way to know what initiatives or actions work and do not work in your community is to take in feedback as they help your community or product iterate faster, communities dwell a lot of member-feedback as they are their sole priority for starting one at the first place, issue tracking, feature requests or Q&A are some example method of getting feedback. Putting in considerable actions to issues or suggestions gotten from feedback imbibes more trust in your members as that helps them realize their opinions are considered important.
  4. Great Metrics: Increase in metrics largely indicates growth and shows the right steps are being taken.
  5. Rewards or Incentives: Giving out incentives or rewards such as swag packs, t-shirts, free skill acquisition, scholarships etc as benefits at different occasions encourage members to participate and engage more, a lot of developers also join certain communities as a result of the incentives and rewards gotten from the community, who doesn’t like freebies and goodies ?(\^^/)
  1. Newsletter (helps with passing information about new initiatives, current trends etc)
  2. Code of conduct
  3. Chat platform (for easier communication)
  4. Support system (some communities combine this with the chat platform, but having this helps in difficult moments encountered by a new member)
  1. Blog : to put up technical articles that explain various technical concepts about your products or several technologies either by staff writers or guest contributors from the community
  2. Integrate Feedback system
  3. Onboard community experts : Developer advocates/ Developer community manager etc
  4. Go Advanced: Create more advanced technical concepts in form of tutorials, hackathons, demo etc
  1. Conferences :Get to host your own developer focused conference.




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Ada Nduka Oyom

Ada Nduka Oyom

Software Developer | Developer Relations and community Expert | DEI Consultant